Writing. One question at a time.
One question per post, answered completely — including when the answer is "you don't need this."
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How much does it cost to replace a spreadsheet with a simple app?
With me, a small first build starts at $2,500, after a free call and an optional $400 written plan. Whether it is worth it depends on one number only you have: how many hours a week the spreadsheet costs your team.
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Why does our app say "check your wifi" when the wifi is fine?
Usually because the app is guessing. A request that never comes back looks exactly like a dead connection. Here is how I found the real cause for a shop whose tablets kept 'losing wifi', and the three questions to ask your own developer.
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Own it or subscribe to it: the real five-year math
SaaS versus custom software over five years, done properly with per-seat pricing that scales and one-time build costs that don't — including the cases, more common than you'd think, where subscribing wins.
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When you should not build custom software
The direct answer, from someone whose business is building it: most of the time you shouldn't yet. Five concrete conditions that mean don't build, with what to do instead.
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Should a 15-person shop build software or fix its spreadsheets?
The honest answer, most of the time: fix the spreadsheets. What actually justifies a custom build instead, with real numbers from a shop that did both.
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What a 15-person business should actually use AI for — and what it shouldn't
Real evidence from a 15-person shop, most of it pointing away from AI: where a language model earns its keep and where structured data and plain software win instead.
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What does it cost to connect two business apps?
Real numbers for connecting the tools a small business already runs — not "it depends, contact us."