Pricing.
No "call for a quote."
The alternative — "call for a quote" — is how a buyer learns to distrust the whole page. Five steps, and you can stop at any of them.
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Discovery call
Free
Tell me what's slow or held together with spreadsheets. I'll tell you straight whether it's worth fixing — and if it isn't, I'll say that.
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Blueprint
$400
A written plan: how your tools connect today, what's costing you time, what I'd do in what order, with a price on each step. You'll have it within a week. Yours to keep; comes off the first invoice if you hire me.
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Ongoing
from $500/mo
Bugs fixed free, forever. A set amount of build time each month.
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AI analyst
from $500/mo
Once your data is in one place, ask it questions in plain English.
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Build
from $2,500
Quoted per phase, never per vision. Small jobs stay small.
Why the Blueprint isn't free.
A free diagnosis gets treated as a sales pitch; a paid one gets treated as a plan. $400 is small enough to be an easy yes, large enough that nobody books it to kill an afternoon — and it comes off the first invoice if you hire me, so a real buyer effectively gets it free.
Why the build floor is $2,500.
Someone who wants one simple thing built is a real customer. An $8,000 floor sends them elsewhere before we've even spoken.
Why builds are quoted per phase, never per vision.
A big number for a big idea is a guess dressed up as a quote. Each phase gets priced once its shape is actually known.
The Blueprint is never a toll booth.
It's for scoping you genuinely can't do live — five tangled systems, unclear data, "we're not sure what we need." If it can be priced on the call, it gets priced on the call.